Here's My Story...
Hey I'm Michael Hale
I call myself The Digital Architect. I like to build stuff. Think Bob The Builder, but instead of houses, I build highly profitable, highly automated marketing and sales systems.
It's really fun. I love building things for Entrepreneurs who are making a difference in the world and I make a lot of awesome friends in the process.
Chances are you have a brilliant business idea in that brain of yours you want to get out to the world but haven't been able yet due to time or technical limitations. I can help you with that.
In the University summers, I aerated residential lawns to make money and got paid based on how many lawns I aerated.
It was incredibly hard work dragging a 400-pound machine on/off a truck 20 times a day, learning to navigate a big city you were unfamiliar with and working 8-12 hours 6 days a week, but I was making $1,000 a week and felt like the King of the World so it was worth it.
This job completely opened my eyes to getting paid for performance and not trading your time for a flat hourly wage and I LOVED it.
After graduating University I was set to start “my career” as a Tax Auditor for the government.
I was set to make a cool $55,000 a year. "Wow, I finally made it" as I thought walking into my first day of work.
It took me maybe a week to realize I had to get the hell out of this job. The people I talked to had been working there for years and it felt like I was talking to the walking dead. People just doing as they were told, with no enthusiasm or passion for life, counting down the days until they could retire and finally get their sweet pension money.
About 2.5 years into my career there was a “Corporate Reorganization” and I was assigned a new manager. This manager, let’s call her Josee, was known around the office as that one person you never want to work for who will passive aggressively go so far out of her way to make your life a living hell.
“Great” I thought.
My whole attitude going in there was “be charming, don’t take anything personal, just focus on doing your work, do a good job, maybe you’ll get a raise, all she cares about is the work, detach yourself from the personal side of things”
She initially tried to break me by giving me difficult assignments that were a nightmare to deal with. Again, I detached myself, got the work done and impressed her in the process.
Unfortunately, proving you’re a capable employee just meant more work was loaded onto your plate.
I kept getting messier, nastier files. In addition to that, I was getting the “opportunity to be a team player” by doing some of her work as well. Then I was assigned to mentor a new person on the team, as well as do other auditor’s work.
By the time Christmas rolled around in 2016 I was doing my job, my boss’ job, had some part in 9 other peoples job all while being micro managed to death.
And I haven’t even talked about all the personal attacks and mind games she would try to play and I won’t, because I think you get the point. She was a monster.
Life Started Happening, FAST...
My 4th month in I did something that was unfathomable just a year ago. I earned just over $10,000 in one months of work.
I also booked a one way ticket to Budapest, Hungary to meet two of my mentors. The first time I was ever flying internationally. Is this life?
From there, business kept growing and I was making 5-figure months like it was my job. Oh wait, it was my job. Life was incredible.
Next thing I knew I had made just over $100,000 in my first year working online. And did it again the next year. What was once unimaginable was now my reality. I figured I would only keep going up!
The great thing about life is that nothing ever stays the same. Bad times will become good times, and good times will turn to bad.
Life has a tremendous way of humbling you.
As the weeks turned to months and months turned to years, I was seemingly living a whole new life. I was traveling all over the world mostly bouncing around Asia, Europe and different parts of the States. I was hanging out with awesome new people all over the globe and was asked to speak on stage at a couple international events.
I had also been asked to work with my original mentors on their business where we helped grow a business education company to $1.3 million in revenue in 2019 with zero spent in advertising.
This all sounds great on the outside, but on the inside, I was starting to hurt again only this time I wasn’t aware of the pain.
At this point, I wasn’t doing anything that I originally fell in love with. I fell in love with sales and marketing but was now stuck doing financials, dealing with JV partners, managing operations, and wearing 5 different hats each day. I was losing my mind again.
Only this time I didn’t have a psychopath boss to blame – it was all on me!
I really started growing sick of the Network Marketing industry as a whole as well. I still loved the product I was selling, but I felt a strong pull that I could be doing more, that I was unintentionally placing myself in a box where this was the only thing I could do.
I built a great team and met a lot of amazing people but I was ready to meet new people. I was a leader, people looked up to me, what would they say when I wanted to leave?
Most of the people I was helping were brand new to business in general. I wanted to flex my marketing skills and help some real businesses make money, not teach Marketing 101 to a wide-eyed new student.
It was like being a College Professor trapped teaching in Elementary school.
There’s nothing wrong with being a newcomer, I just wanted to teach calculus, not basic addition & subtraction so to speak.
The universe decided it was time for another curveball. Our Business Education Company collapsed overnight with half our members leaving and half our monthly recurring revenue as a result. I was wrestling with the decision to leave the company; looked like the decision had been made for me.
Oh yeah, this thing called Covid hit at the exact same time. It was a business and global pandemic all at once.
I figured this was a sign to finally free myself from the Network Marketing shackles. My business partners and I quickly got to work on a new Company selling High Ticket Group Coaching.
For the next 9 months, our Coaching Program continued to evolve as did our company. We brought on employees and continued to fine tune our process. The hardest part of it all was learning how to work together as a team on the fly. It was hands down the most challenging aspect of that company.
But then again… those uneasy feelings started to surface again.
I didn’t like my role in the company. I was running ads but also managing the finances which reminded me of my past accountant life I had escaped.
I wasn’t aligned with what we were selling either. It evolved into an Organic Marketing Course for coaches but people knew me as a paid ads guy. The product was phenomenal and students got results, but it went against my method of business and wasn’t something I strongly believed in.
Most importantly, I wasn’t aligned with the vision of the company. The other partners had a vision of an office, teams of employees and building something really big. I didn’t want to move to the States or manage a department or two. I got out of the corporate lifestyle for a reason.
Eventually, I realized I was back at the government again, only this time I did it to myself. So I had to be my own doctor and prescribe leaving the company. And that’s how I ended up where I am today.
I’m a bit of a “new age Hippie”. I believe in quantum physics, the power of positive thinking, law of attraction and other esoteric mumbo jumbo. I’m also incredibly practical and know how to carry out large projects to get the job done. I will do whatever it takes to win as long as I believe in it. My head is in the clouds, but feet firmly planted on the ground.
I Believe In Chasing Your Dharma
Dharma is a Buddhist term for combining your passions with your talents in a way that best serves others.
For me, my passion is helping business owners with life changing products/services get into the hands of as many customers as possible.
My talents are mapping out strategic marketing campaigns and utilizing the power of automation and leverage to free up business owner’s time from working in the business to working on their business.
I’ve met far too many incredible entrepreneurs with world class products spending far too much of their time on tasks that could easily be automated.
Like I said, I’m a builder, I’m an architect, I’m an integrator. I love pairing up with business owners who have a life changing product and are wanting to get it into more people’s hands without working extra hours.
I LOVE what I do now. I’m working in my zone of genius, providing immense guidance and support to the people who need it
I’m now surrounded by an amazing network of other business owners, entrepreneurs and marketers who are all on a mission to make the world a better place, each with their own unique gifts. I’m competitive AF but in a “win-win” sense. Nobody has to lose, we can all win.
So, if you have a life changing product or program and are looking to increase your impact, grow your bottom line all while freeing up more of your time, feel free to reach out, and we can see if working together would be a fit.
I’m highly selective in the people I work with as I only work with people I KNOW I can get results. If I can’t, I'll be quick to point you to someone who can.
I can only work with a handful of clients at a time; I treat your business as if it were my own which requires a lot of care and attention. If my messaging hits home, I encourage you to reach out ASAP to see if you qualify for the waiting list. I’ll then reach out to you when I have an open spot.
If you’ve made it this far you pretty much know everything about me….
So stop questioning whether you think I can help you or not and click the button below to send me a message and see if we’d be a fit.
Thanks for reading – it was a journey.
Got An Amazing Product or Service?
Need To Get It Into More Hands?